From workshop to wilderness: What tour operators can expect in Finnish Lapland this September

A closer look at the Finnish Lapland Outdoors Workshop & FAM Trips

Not every tourism workshop takes place under fluorescent lights in a crowded convention hall. Some begin with business meetings and continue on hiking trails, beside lakeside saunas and in conversations shaped by the landscapes themselves.

This September, international tour operators will have the opportunity to experience exactly that during the Finnish Lapland Outdoors Workshop & FAM Trips in Levi and Fell Lapland. The event combines a focused B2B workshop day with post tours through Levi, Ylläs, Muonio and Enontekiö, giving buyers the chance to experience the region beyond presentations and product sheets.

Planning your Nordic summer and autumn portfolio?

A workshop focused on outdoor tourism

The workshop day in Levi is built around outdoor and experience-based tourism products for the summer and autumn season.

Throughout the day, tour operators and suppliers meet during pre-scheduled 1:1 meetings designed to create direct conversations and practical exchange.

Instead of rushing through large exhibition halls, the format allows buyers to focus on destinations and products that are directly relevant to their market.

For many participants, however, the real value begins once the meetings end and the region itself becomes part of the conversation.

Option 1: Levi & Ylläs

Best for:
Accessible outdoor products, national park experiences, active travel, wellness & comfort 

Highlights:

• Levi Peak gondola & hiking
• Pallas-Yllästunturi National Park
• sauna experiences
• accommodation inspections
• local activity providers
• Ylläs autumn atmosphere

The route offers a broad overview of outdoor tourism products that combine nature, comfort and accessibility.

And sometimes, it is the smaller moments people remember most later on: a quiet trail through the fells, conversations around dinner, or the feeling of stepping out of a sauna into crisp Arctic evening air.

 👉 View full program here

Image: © Visit Levi

Option 2: Muonio & Enontekiö

Best for:
Remote wilderness, soft adventure, Arctic nature experiences, active outdoor travel

Highlights:

• Pallas fell landscapes
• rafting & outdoor activities
• Arctic Sauna World
• Kilpisjärvi & reindeer experiences
• wilderness accommodations
• northernmost Lapland landscapes

For buyers working with active travel, soft adventure and nature-focused products, the route offers insight into destinations that still feel remarkably untouched compared to many other European outdoor regions.

👉 View full program here

Image: © Mikko Karjalainen / Visit Finland

More than a traditional sales event

What makes workshops like this valuable is often not only the meetings themselves, but everything happening around them. The conversations during a hike. The practical questions asked during a site inspection. The atmosphere during a shared dinner after a long day outdoors. These moments help buyers understand destinations in a much more realistic and personal way than presentations alone ever could.

For tour operators looking to strengthen their Nordic portfolio, the Finnish Lapland Outdoors Workshop & FAM Trips offers the opportunity to discover new products, build regional contacts and experience Fell Lapland.

Header: © Eetu Leikas Visit Ylläs