Beyond the beach: Selling winter where the sea turns to ice

Why the Bothnian Bay is your next winter product opportunity

Winter travel demand for Northern Europe is booming. Along the Bothnian Bay, where snow-dusted coastlines meet a frozen sea, a different kind of Nordic winter is taking shape. It’s authentic, coastal, and quietly spectacular – and now is the time to put it on your radar.

If you’re looking to diversify your winter portfolio, meet the rising demand for Nordic winter experiences, or simply stay ahead of the curve, here’s why the Coastal Nordic Winter should be on your sales map.

Understand the shift: Why travelers are looking for the coast

More and more travelers are seeking new and distinctive winter experiences in Northern Europe. The Bothnian Bay answers this demand with:

• Fresh availability during peak months
• Accessible destinations such as Umeå, Skellefteå, Piteå, Luleå, Kalix, HaparandaTornio, Kemi, Oulu Region, Oulu, Kalajoki, Kokkola, Pietarsaari and Vaasa
• An emerging market of repeat Nordic travelers and experience-seekers

This isn’t about alternatives. It’s about adding something truly different to your winter product range: a season shaped by the frozen sea, coastal charm, and genuine local culture.

What makes coastal Nordic winter unique?

Here’s a taste of what sets the Bothnian Bay apart (with more to come in our webinar):

• Frozen sea adventures: Hovercraft rides, sea ice tracks, winter windsurfing
• Winter horseback riding: Ride through snow-covered coastal trails and open landscapes
• Authentic cultural encounters: Discover small-scale museums and local heritage sites
• Classic winter favorites with a coastal twist: Snowmobile safaris, husky tours, and reindeer visits framed by sea and snow
• Easy logistics: Well-connected by ferry (Wasaline), regional airports, and road networks

These experiences reflect exactly what today’s travelers are asking for: authentic, immersive, and away from the crowds.

Meet the experts & suppliers directly

On 10 September 2025, we’re hosting an exclusive free online B2B event focused on Coastal Nordic Winter. Here’s what’s included:

✅ Webinar: “Coastal Nordic Winter along the Bothnian Bay” – your introduction to facts, trends, and selling points
✅ Live Q&A: Ask local experts about travel times, availability, and insider tips
✅ 1:1 Sales Meetings: Book private slots with suppliers from Finland and Sweden

All in one place – no travel, no cost, just expertise at your fingertips.

Your next step

Ready to turn insights into action?

Register for free here. Once your profile is activated on NordicCommunity, you can sign up for the event, secure your 1:1 meeting slots, and access all details.

Key takeaways for tour operators

1. Winter demand is growing – clients are ready to book
2. Coastal Nordic Winter offers a distinct and untapped product
3. The event is free and connects you directly with regional suppliers
4. Gain exclusive insights via webinar, Q&A, and private meetings

Don’t miss this first-ever event dedicated to winter travel along the Bothnian Bay. Learn, connect, and get ready to add a coastal twist to your winter sales.