Get your HubSpot website going!

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.

Get your HubSpot website going!

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.

Arctic Sweden Digital Summit 2026

Digital Sales Workshop for Travel Trade

Digital Sales Workshop | 01 September 2026

Registration is expected to open in June

© Magnus Winbjörk, Swedish Lapland

 

 

 

Arctic Sweden Digital Summit 2026

Discover the diversity of Swedish Lapland 

Together with selected tourism partners from Swedish Lapland, we are inviting you to an inspiring digital sales event focused on authentic Arctic experiences, sustainable tourism and meaningful connections with the travel trade.

Meet suppliers from Swedish Lapland face to face

The Arctic Sweden Digital Summit 2026 brings together tourism suppliers and international tour operators from the DACH region, Benelux and selected European markets.

From mountain landscapes and wilderness lodges to Sámi culture, outdoor adventures and experience-based travel products, the event highlights the diversity of Swedish Lapland across the seasons.

Explore Arctic experiences from Swedish Lapland

Through pre-scheduled online 1:1 meetings, participants will have the opportunity to discover new products, strengthen existing partnerships and gain fresh inspiration for future Nordic itineraries. Depending on the final program, the event may also include destination presentations, short webinars or inspirational sessions offering deeper insight into the region, its culture and current travel trends.

Who should join?

  •  Tour operators 
  •  Travel agencies 
  •  Product managers 
  •  Nordic travel specialists 
  •  Adventure & nature travel buyers 

Contacts

David Lind
david.lind@arcticsweden.com 

Sofi Holmgren
sofi.holmgren@arcticsweden.com 

Arctic Sweden Visitors Board
www.arcticswedenvisitorsboard.com

Why attend?

Sales Workshop

Schedule, 01/09/2026

09:00 - 09:15 - opening/ welcome 
09:20 - 12:15 - 1:1 meetings*
12:15 - 13:00 - lunch break
13:00 - 14:35 - 1:1 meetings
14:35 - 14:55 - coffee break
14:55 - 16:50 - 1:1 meetings
16:50 - 17:00 - closure speach

* meeting duration: 15 min + 5 min break

Location: Online
Registration: expected to start in May
Costs: Free for tour operators

Register for the Sales Workshop
SwedishLapland_Vindelfjällen Ammarnäs by Håkan Stenlund_Arctic Sweden Digital Summit 2026

Workshop Partners

Selected tourism partners from across Swedish Lapland will be announced soon. 

    Feedback from previous events

    “The workshops organized by Nordic Marketing for tourism companies have been well-run and practical. They have supported the companies’ internationalization efforts and helped them understand the expectations and needs of Central European tour operators.”
    Tiina Backman
    Visit Salo

    Why Swedish Lapland?

    Swedish Lapland offers a unique combination of Arctic nature, mountain scenery, Indigenous Sámi culture and year-round outdoor experiences.

    For travelers seeking space, silence, authenticity and nature-based adventures, the region represents a growing demand within the European travel market. From hiking under the midnight sun and autumn colours in the mountains to Northern Lights, winter wilderness and cultural encounters, Swedish Lapland creates experiences that stay with travelers long after the journey ends.

    More insights from Swedish Lapland

    Why Swedish Lapland is gaining attention among European travelers
    Swedish Lapland © Per Lundström

    Why Swedish Lapland is gaining attention among European travelers

    May 26, 2026 2:11:58 PM 2 min read
    What Swedish Lapland offers year-round
    Swedish Lapland Outdoor Cooking by Ted Logart

    What Swedish Lapland offers year-round

    May 26, 2026 2:09:12 PM 2 min read
    Why digital workshops matter in Nordic tourism sales
    Digital Workshop / Nick Morrison Unsplash

    Why digital workshops matter in Nordic tourism sales

    May 26, 2026 2:02:22 PM 2 min read