Digital formats have become an integral part of B2B tourism marketing. For Nordic destinations in particular, digital Sales Events offer an efficient way to connect with international tour operators and present complex regions in a clear, structured way. In 2025, Northern Norway partnered with NordicMarketing to host its first digital Sales Workshop focusing on Finnmark: “Northern Norway – Arctic Wonders: Hidden Gems of Finnmark.”
The full-day digital Sales Workshop was designed to give travel agents and tour operators a solid understanding of Finnmark’s tourism potential throughout the year. Participants received insights into:
For regions like Finnmark, digital formats make it possible to communicate depth and diversity without the need for physical travel.
NordicMarketing’s digital Sales Events follow a proven, buyer-oriented structure.
The event starts with a kick-off webinar, offering a compact overview of the destination, its products, and its market positioning. This session helps buyers prepare and prioritize the meetings that follow.
At the core of the event are 1:1 matchmaking sessions. These short, pre-scheduled video calls bring suppliers and buyers together in a focused setting. Each meeting follows a clear structure, keeping discussions efficient and outcome-driven.
The result is not random networking, but relevant conversations with a strong product fit.
For suppliers and destinations, digital Sales Workshops offer several clear advantages:
The Northern Norway case shows how digital Sales Events can support international visibility while remaining efficient and targeted.