International demand drives growth in Finland

More international guests, stable growth and strong pricing in Lapland signal a healthy winter market

According to Statistics Finland, accommodation establishments in Finland recorded a total of 1.86 million overnight stays in February 2026. While overall growth remained moderate, the underlying trend is clear: international demand is driving the market.

International guests on the rise

Overnight stays by foreign visitors increased by five per cent compared to the previous year, reaching 0.74 million nights. In contrast, domestic demand declined slightly by one per cent. The main source markets were Germany, France and the United Kingdom, confirming the continued importance of Central and Western Europe for inbound travel to Finland.

Stable growth, strong regions

Overall overnight stays grew by one per cent year-on-year, pointing to a stable and predictable market environment. Regionally, the highest number of overnight stays was recorded in Uusimaa (0.48 million, +4%), closely followed by Lapland (0.48 million, +2%). While growth in Lapland remains moderate, the region continues to perform at a consistently high level during the winter season.

Lapland leads in pricing

The average hotel room rate in Finland was 147 EUR in February, with an occupancy rate of 55 per cent. In Lapland, however, the average room price reached 279 EUR – the highest in the country.

This confirms Lapland’s position as a high-value destination, where international guests are willing to pay for winter experiences.

What this means for the market

The data paints a clear picture:

• International demand is increasing and remains the key growth driver
• Core source markets in Europe continue to deliver
• Lapland holds strong as a premium destination
• Growth is steady rather than explosive – but reliable

More on the statistics in Finland.

Header:  © Ethan Hu Unsplash