First Camp expands in Central Europe and boosts the Nordic market

Why the acquisition of nine campsites matters for travel to Sweden, Norway and Finland

First Camp, the largest camping and resort group in the Nordics, continues its European growth and has acquired nine destinations in Germany and Switzerland. While the acquisition is outside the Nordic region, it has direct relevance for Nordic travel markets, especially for tour operators in DACH and BENELUX.

Why this expansion is important for the Nordics

Germany and Switzerland are core markets for travel to the North. First Camp’s increased presence in these regions strengthens brand recognition among travellers who later choose Nordic destinations, introduces new audiences to the First Camp brand before they book trips to Sweden, Norway or Finland, supports combined European–Nordic itineraries, promotes cross-border road travel into the Nordics and increases visibility of Nordic First Camp destinations within the group’s digital booking ecosystem

In short: A stronger First Camp in Europe means more potential travellers heading north.

Digital growth that benefits Nordic distribution

First Camp’s digital booking platform becomes more attractive and more powerful with these additional destinations.

This benefits tour operators who already package First Camp stays in Scandinavia, customers who prefer familiar brands cross-border road trip planners, travellers looking for a seamless northbound journey, Brand trust in Germany and Switzerland and ultimately lowers barriers for booking Nordic campsites.

All nine destinations continue with their current teams, providing the stability and service consistency that tour operators value when planning packages.

A central European expansion with strong Nordic impact

For DACH and BENELUX tourism professionals, this acquisition is more than corporate news — it is a positive signal for future travel flows and product development in the Nordics.

More on First Camp.

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