Our autumn is all about the many possibilities offered by the product range on the Finnish and Swedish side of the Gulf of Bothnia. As part of our cooperation with our partners in the Bothnian Coastal Route project, we are organizing three online events for you in October and November to give you inspiration and information to create new trips to the region or adjusting existing products. While it's getting less cosy outside and the temperatures are dropping, you can take part in our digital events with a hot cup of coffee directly from your desk.
Due to the large geographical extent - the distance between Umeå and Vaasa alone is over 800 kilometres by land - and the number of destinations and providers involved in the project, we have chosen different formats to give you a deeper insight into the regions around the Bothnian Coastal Route.
The Bothnian Coastal Route project, including northern Finnish and Swedish destinations, aims to increase awareness of the coastal area around the Bothnian Bay and over the Kvarken strait, as an attractive travel route for both international tourists and locals.
On the Swedish and Finnish side, the project includes the following destinations:
You find more on the destinations here »
The focus of the first event is the presentation of the destinations within the Bothnian Coastal Route. Following the webinar, there will be an opportunity for an interactive exchange via chat or video connection during the Q&A session.
The second event is a classic virtual fam trip, where you will get a direct insight into the products along the Bothnian coastal route from selected suppliers. Once again, there will be an opportunity to ask questions at the end.
You can organize the third event according to your needs. Like our NORDEUROPA event, it is an Online Sales Workshop where you can arrange meetings with the Finnish and Swedish companies on the Bothnian Coastal Route every 20 minutes (15 minutes + 5 minute break). The workshop is planned as an one-day event.
Wednesday, 16 October 2024:
Part 1: Bothnian Coastal Route Marketplace - Webinar: The destinations introduce themselves.
Wednesday, 6 November 2024:
Part 1: Bothnian Coastal Route Marketplace - Virtual fam rip: Insights into the products along the Bothnian coastal route
Wednesday, 27 November 2024:
Part 3: Bothnian Coastal Route Marketplace - Online Sales Workshop: Personal meetings between tour operators and the local suppliers
Tour operators and suppliers from the North can now create a profile on our new Community platform, which is available all year round. In future, you will be able to take part in digital events, sales workshops or webinars organized by NordicMarketing with just a few clicks. For our NordicCommunity, we have entered into a long-term cooperation with the northern German company Converve, whose event platform is regarded as a leader in the travel industry. It is used - especially in the Nordic countries - for numerous on-site sales workshops or digital matchmaking events.
If you are interested in participating in the Bothnian Coastal Route Marketplace, we look forward to your registration on our new NordicCommunity platform. After your registration we will activate you manually. You will then automatically receive an e-mail confirming your activation. After logging in, you can register for one or more events in our Bothnian Coastal Route Marketplace event series with just one click.
Take the opportunity to expand your network and make valuable contacts. Participation in our events is free of charge for tour operators.