July 2026

Hi  ,

The closer the next sales event gets...

...the less you like your own sales brochure.

You notice the outdated photos.

The prices that need updating.

The product you still wanted to add.

The page you never quite finished.

What started as "I'll just make a few small changes" suddenly turns into a much bigger project. And before you know it, you're racing towards the deadline with material that still doesn't feel quite right.

If that sounds familiar, you're not alone.

This month, we're introducing a new way to create professional B2B sales material without starting from scratch. Because making a great first impression shouldn't depend on a big marketing budget, or a last-minute sprint.

With best wishes,

your NordicMarketing team

Pulse of the Month

Small budget. Big first impression.

There is one thing many destinations and tourism businesses have in common. Creating professional sales material often slips down the priority list.

Not because it isn't important, but because running a tourism business comes first. Guests need looking after, partners need answers, products evolve and the season never really stops. Then suddenly, a sales workshop, roadshow or buyer meeting is just around the corner.

The challenge isn't creating a beautiful brochure. It's bringing everything together into one clear, professional sales tool that helps international buyers quickly understand what you offer.

At NordicMarketing, we believe professional sales material shouldn't be reserved for destinations with large marketing budgets.

That's why we've developed the Basic Product Manual. A new, affordable solution that helps destinations, tourism projects and individual suppliers present themselves professionally.

A clear first impression is the most valuable sales tool you can bring to a meeting.

NordicMarketing Kit

 Professional sales material without starting from scratch

Not every tourism business needs a fully customized Product Manual.

Sometimes, you already have the content. You just need a professional way to present it.

That's exactly why we created the Basic Product Manual.

 Example of a Basic Product Manual created for a fictional destination. 

Designed for destinations, tourism projects and individual suppliers, it gives you a clear, professional sales tool that helps international buyers quickly understand your products and services.

What you get

• A professionally designed Product Manual in NordicMarketing's proven B2B format

• Your own logo and brand colors

• A clear structure that buyers can easily navigate

• A digital format that's simple to update for future seasons

• A faster and more affordable alternative to a fully customized manual

Starting from

€250 (English only)

€290 (German)

Special rates are available for bilingual versions.

For larger destinations or projects with many partner companies, our Premium Product Manual remains the ideal solution. NordicMarketing manages the entire content collection process, coordinates with partner businesses and creates a fully customized manual tailored to your destination.

Whether you're representing a region, a destination or your own tourism business, we believe professional sales material shouldn't be reserved for organizations with large marketing budgets. 

👉 Could the Basic Product Manual be the right fit for you? We'd be happy to help you find the best solution.

Which Product Manual is right for you? 

Basic
You already have your content and want a professional sales tool quickly and affordably.

Premium
You'd like NordicMarketing to manage the entire process, from collecting partner content to delivering a fully customized Product Manual.

Example of a Premium Product Manual 

Market Insight

Clarity is becoming a competitive advantage 

The Nordic tourism market isn't just growing. It's becoming easier to access, more dynamic and more competitive.

As buyers gain more choice, they also have less time to search for information. They need to understand your products quickly, compare them easily and decide whether they're a good fit for their clients.

Professional sales material helps remove those barriers.

The easier you make it for buyers to understand your offer, the easier it becomes for them to include it in theirs.

Want to explore this trend in more detail?

👉 Read our blog article: More flights, more expectations: Is your product ready for demand?

Up North, Up Next

2026

1 September 2026: Arctic Sweden Digital Summit

2–4 September 2026: Captain's Cruise, Finland & Sweden
8 September 2026: Essence of Nordic, Switzerland*

11 September 2026: Finnish Lapland Outdoors Sales Workshop

15 September 2026: Meet Nordic, Denmark*

17 September 2026: Nordic Workshop, Frankfurt*
22-23 September 2026: Vest Norden, Greenland*

30 September - 01 October 2026: Nordic Elevated - Golden Edition, Finland*

3–5 November 2026: World Travel Market, London England*

25 November 2026: Flavors of Norway & Industry Insights Workshop 2026*

11 - 12 December 2026: Swedish Workshop, Online*

2027

7–10 January 2027: Vakantiebeurs, Netherlands*
20–21 January 2027: Matka,Finland*
20–24 January 2027: Fitur, Spain*

27–28 January 2027, NORDEUROPA, Online

Find our event page here »

You miss an event? We'd be happy to hear from you and add it to the list.

*Events independent of NordicMarketing

Good stories travel best when shared!

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