German and Swiss markets

The aim of the webinars is to develop companies' expertise in the international and especially Central European tourism markets.

Webinars: German and Swiss markets

With participating in NordicMarketing's online webinars you develop your expertise in international and especially German and Swiss markets. 

Our webinars consist of three different thematic modules and can be easily followed from your own computer. These are possible topics:

Module 1: German and Swiss markets
  • Travel trends in the German and Swiss markets
  • Customer needs and consumer behavior
Module 2: Distribution channels
  • Distribution channels in Germany and Switzerland
  • The importance of tour operators
Module 3: Product Development
  • Product development based on the target markets' needs
  • Pricing in international business/ when working with tourism intermediaries
Other training topics possible

Other trainings offered by NordicMarketing can also be organized as a webinar so that everyone can easily attend the sessions at any place from the own computer. Please check the FAQ to find out more. 

Our Service

  • we take care of the technical setup and decide on a timetable together with you
  • we provide you with instructions how to join the webinar
  • we educate you about your target markets based on our year-long experience and expertise as well as up-to-date statistics and examples
  • we advise you how to develop a product especially for the German and Swiss consumers' needs
  • we encourage long-term collaboration between companies in terms of joint products and marketing activities by practical work in small teams
  • we guide and support your interactive team sessions and give feedback on the outcome
  • we provide you with the webinar slides after the actual webinar

Your Benefits

  • you can easily join the online webinars from your own computer
  • you acquire and strengthen knowledge about the German and Swiss markets and travel trends
  • you get an understanding of the consumer - what are the needs of the traveler, what are motivations to travel? 
  • you get an understanding of the requirements and needs of tour operators - how do they work, package and sell trips?
  • you tell the difference of pricing in direct and indirect sales and learn about relevant distribution channels
  • you extend your knowledge on product development according to your target markets' needs
  • you learn how to cooperate with other suppliers by building an actual joint product in small teams
  • you receive feedback on the results of your team work from us
  • you prepare you business for cooperations with German and Swiss tour operators


Contact us

Pia Manninen smiling to camera
Pia Manninen

Tel.+358 50 371 4146