Your one-day pass to the Bothnian Bay

Spend a day by the frozen sea along the Bothnian Coastal Route without leaving your desk

What if you could discover a new winter destination, meet local experts, and design fresh products for your clients all in a single day, without boarding a plane?

On 10 September 2025, the Bothnian Bay comes to you. Our Bothnian Coastal Route Digital Event is your one-day pass to a region where snow-covered coastlines meet a frozen sea and winter adventures take on a whole new shape. Here’s what your day could look like:

Morning: A taste of winter by the sea

Grab a coffee, log in, and start your day with the 30-minute webinar, “Coastal Nordic Winter along the Bothnian Bay.”

You’ll get:

• A snapshot of the region’s highlights and trends
• Insider knowledge about sea ice, travel times, and hidden gems
• A live Q&A with destination experts

No slides packed with data. Just practical insights and stories straight from the people who live and breathe this coastline.

Midday: Meet the experts

Next, head into your 1:1 meetings. In 15-minute slots, connect directly with suppliers who can help you bring winter by the sea into your portfolio.

Talk to:

• Activity providers like Nallikari Safaris and Safaritalo Kalajoki (hovercraft, winter safaris, and more)
• Boutique stays like Kalle’s Inn Resort and Granö Beckasin
• Local culture experts from Blå Huset and Norrbyskär Museum
• Destination contacts from Visit Kokkola, Lapland Hotels Oulu, and more

You’ll leave each chat with ready-to-sell ideas, local knowledge, and contacts you can use right away. You can find the list with the participating suppliers here (more will follow soon).

Breaks that fit your schedule

Between sessions, stretch, grab lunch, or even step out for fresh air. This is the flexibility of our online format: no airports, no transfers, just pure content and connections.

Afternoon: Build your winter sales map

End the day with a clear plan:

• New products and suppliers to add to your winter portfolio
• Insights to help you inspire repeat customers or attract first-time Nordic travelers
• Confidence in selling a coastal winter experience that feels both authentic and new