Winter in Fjord Norway isn’t just a season — it’s a story
And as a tour operator, you have the opportunity to tell it. While many travelers associate the fjords with summer, Fjord Norway in winter is a powerful, untapped product opportunity: quieter, more authentic, and rich in experiences that align with today’s travel trends.
Whether you’re looking to expand your Nordic portfolio, strengthen your low-season offering, or find new inspiration, this post gives you practical tools, product ideas, and one big opportunity to connect with the right partners.
Why winter in Fjord Norway is worth selling
Selling winter travel isn’t just about filling gaps between peak seasons. It’s about offering something truly unique:
- Uncrowded experiences – No long queues, fewer tourists, and a slower pace
- A different kind of magic – Snow-covered fjords, frozen waterfalls, and dramatic winter skies
- Better availability – Accommodations and activities that are often fully booked in summer have more flexibility
- Strong visual storytelling – Winter landscapes create unforgettable content for your own marketing
Travelers are increasingly looking for authentic, meaningful, and seasonal experiences. Winter in Fjord Norway ticks all the boxes. From northern lights and local food to wellness and eco-conscious activities.
What clients want – and how to deliver it
Today’s travelers aren’t just booking trips. They’re booking feelings, values, and stories. Here’s what’s trending and how to build it into your offering.
Trending Themes
| Northern lights |
High emotional value, "bucket list" appeal |
| Winter wellness |
Sauna & fjord dip, cozy hotels, forest spa |
| Slow travel |
Emphasis on connection, calm and quality |
| Small group & FIT travel |
Intimate, personal, flexible itineraries |
| Soft adventure |
Snowshoeing, fjord cruises, scenic train rides |
| Local living |
Regional food, artisan culture, nature-based stays |
Packaging tips
- Combine culture and nature: Pair a fjord cruise with a food experience or sauna session.
- Use storytelling in your product descriptions
- Offer flexibility: Winter travelers often value downtime and optional activities.
- Emphasize comfort: Highlight cozy accommodations, fireplaces, and warm hospitality.
Where to find the right products and partners
To build great winter packages, you need reliable local contacts and fresh inspiration. That’s exactly what you’ll get at:
🗓️ 01 October 2025, 9 am to 5 pm CET
💻 Online
🎟️ Free of charge for tour operators
Organized by NordicMarketing in cooperation with Fjord Norway, this event gives you direct access to:
- Accommodation providers
- Experience and activity companies
- Local DMCs and transport partners
- Regional tourism experts
Find a list of all the local providers here.
You’ll be able to:
- Book 1:1 video meetings with suppliers (15 min each)
- Attend a short opening webinar (45 min)
- Discover new winter-ready products
- Build tailor-made contacts for your programs
Header: © Fjord Norway