NordicMarketing Blog - News and trends in tourism marketing and from Northern Europe

Wikinger Reisen expands cycling program for 2026

Written by Anja | Apr 17, 2026 3:55:04 AM

New routes from Spain to Finland highlight continued growth in active travel

Wikinger Reisen is expanding its cycling portfolio for the 2026 season, adding new group and self-guided tours across Europe. The update reflects the ongoing strength of the active travel segment, including growing interest in Northern Europe.

Finland in focus: island cycling in the archipelago

One of the key additions is an eight-day cycling tour through the Turku Archipelago. The route combines relaxed cycling stages with ferry crossings between islands, offering a mix of nature, flexibility, and slow travel – a combination that continues to resonate strongly with international travelers.

What does this mean for the market?

  • Active travel remains a key driver
    Cycling continues to be one of the most stable and in-demand travel formats.
  • Northern Europe is gaining traction
    Destinations like Finland are increasingly featured in international cycling programs.
  • Flexibility is essential
    The mix of guided and self-guided tours reflects a more diverse and individualised demand.

With this expansion, Wikinger Reisen reinforces the importance of active travel within European tourism. For tour operators, it’s a clear signal to further develop nature-based and cycling products, especially in emerging Nordic destinations.

More on Wikinger Reisen.