Finland’s Lakeland region is one of Northern Europe’s most diverse nature destinations. For international tour operators, it offers exactly what many travelers are looking for today: space, calm, authentic nature, high-quality accommodation and year-round experiences.
At the Visit Finland Lakeland Outdoors Online Workshop 2026, tour operators and buyers meet a curated selection of suppliers from Eastern Finland in structured 1:1 meetings, focused on products, seasons and cooperation opportunities. Registration is free of charge.
Below is an overview of the participating suppliers, grouped by product type to help buyers quickly identify relevant partners.
For FIT, small groups, slow travel and premium nature stays
These suppliers represent lakeside locations, Finnish design, personal hosting and a relaxed pace of travel:
Spa- & leisure focus:
Established hotel groups & regional partners:
Active travel, soft adventure, summer & winter
These suppliers offer ready-to-sell outdoor modules suitable for year-round programs:
© Mikkeli /Visit Saimaa / Visit Finland
Route planning, local insight and storytelling
Ideal partners for itinerary building and regional combinations:
Tailor-made programs, incentives and complex itineraries
Key partners for premium, group and multi-component travel programs:
The matchmaking platform for scheduling meetings opens on 11 March 2026.
Interested tour operators from the BENELUX, Italy, France, Spain markets can register free of charge directly via the event platform:
👉 https://visitfinland-lakelandoutdoors2026.converve.io/
The workshop is organised in cooperation with Visit Finland and forms part of the Eastern Finland Sustainable Tourism Growth Program:
Itäisen Suomen kestävän matkailun kasvuohjelman rahoituksen on myöntänyt Etelä-Savon maakuntaliitto Visit Finlandille työ- ja elinkeinoministeriön osoittamasta alueiden kestävän kasvun rahoituksesta.
Header: © Jaakko Tähti / Visit Finland