The twin cities of Tornio-Haaparanta, located on the Finnish-Swedish border, are increasingly positioning themselves as a future tourism hub in Northern Europe. A major log hotel project developed by Honkarakenne points to long-term growth driven by accessibility, sustainability, and evolving travel demand.
With consistently high hotel occupancy rates and growing international overnight stays, Tornio faces a clear need for additional accommodation. The new hotel is planned within walking distance of the railway station, aligning with upcoming improvements in cross-border rail connectivity via Sweden.
For tour operators, this is less about immediate sales and more about:
early-stage itinerary planning
identifying future capacity in Northern Lapland
diversifying access points beyond established destinations
The project strongly reflects wider sustainability and wellness trends in Nordic tourism. Built using modern log construction, the hotel concept focuses on:
healthy indoor environments
low-impact materials
long-term durability
Tornio also aims to become one of Finland’s first Sustainable Travel Finland cities, reinforcing its positioning as a responsible destination for conscious travelers.
One of the region’s key strengths is its binational identity. Travelers can experience Finland and Sweden in a single stay, making Tornio-Haaparanta an ideal setting for:
cross-border Nordic itineraries
storytelling-led travel concepts
programs combining nature, culture, and urban life
For international markets, this adds narrative depth and flexibility to Nordic product design.
More on Tornio-Haaparanta.
Header: © Honka Ainsinoorit Tornio Hotel