Norway is striving to become the most sustainable tourist destination in the world by being profitable and environmentally friendly. Industry Minister Jan Christian Vestre presented a roadmap with 43 measures to strengthen the tourism industry.
The actions range from local visitor subsidies to a national licensing system for tour guides. With over 180,000 employees in the tourism industry, Vestre envisages cooperation to increase value creation, reduce the climate and environmental footprint, create year-round jobs and position Norway internationally.
The roadmap aims to make better use of the potential of Norway's spectacular nature and unique cultural heritage while ensuring that it retains its attractive values. Despite the pandemic, tourism has recovered, with an increase in foreign tourists - German visitors account for around 21 percent. The government plans to promote attractive destinations and protect nature and communities.
A national accreditation system for travel guides is intended to increase quality and safety. The roadmap also provides for investments to strengthen tourism as an export factor. The National Export Council is developing proposals to increase competitiveness, which will be presented in spring 2024.
Mehr zu der Roadmap Norwegens.
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