On 12 July 2024, the national arena in Solna was renamed Strawberry Arena after the hotel group of the same name. Strawberry is now the new official naming partner following a long-term agreement with Stockholm Live, the arena's operator. With this partnership, Strawberry wants to contribute to the further growth of the arena and the tourism industry in the Stockholm region.
Strawberry, the innovative Nordic hospitality group, has made Strawberry Arena its new project. This new initiative aims to improve the way audiences experience live events and introduce new elements of excitement and innovation to the sector.
Strawberry has been operating two hotels near the arena for several years. The Quality Hotel, which opened before the arena was completed, has been hosting numerous athletes and touring artists since 2013. Together with local companies, Strawberry continuously contributes to regional development and attracts visitors from all over the world.
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