SAS is expanding its leisure portfolio with the launch of SAS Holidays, a new concept that bundles flights, accommodation, transfers, and curated extras into one seamless booking. With this move, the airline responds to the growing appetite for complete, easy-to-book holiday packages across Europe.
A unified booking experience
SAS Holidays allows travelers to arrange their entire trip on a single platform, a step that underlines the company’s ambitions in the leisure segment. The new campaign line — “There’s holidays. And there’s SAS Holidays.” — will accompany the rollout. According to Aron Backström, VP Product & Loyalty at SAS, the initiative strengthens the airline’s presence in the expanding holiday market: “With quality-assured packages, EuroBonus advantages, and competitive pricing, we’re creating added value for travelers while opening new growth paths for SAS.”
The new offering is available on nearly all destinations within the SAS network. Customers earn EuroBonus points not only on flights but on the entire holiday package, plus 50% Level Points. Silver, Gold, and Diamond members also retain their usual perks such as seat selection, baggage benefits, and lounge access.
SAS Holidays combines the airline’s strong operational reliability with a selection of vetted hotels. The product is developed together with TripX Travel AB, which ensures compliance with package travel regulations and provides an extended choice of hotel options in arrival cities and surrounding regions — ideal for short city trips or longer family stays.
Travelers in Europe can now book SAS Holidays on sas.se, sas.no, sas.dk, and flysas.com, gaining an easy and well-curated way to plan their next journey.
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