After a comprehensive renovation, the Danish family-friendly Quality Hotel The Reef in Frederikshavn is shining in a new light. Guests can now enjoy a redesigned lobby with a bar, a revamped restaurant concept, updated leisure facilities, and a significantly upgraded adventure water park.
Established in 1987, the hotel has long been a fixture in Nordic family travel. The redesign began in November 2023 as a joint initiative by operator Strawberry and owner Stena Line. Now complete, the transformation includes upgrades to the entrance area, public spaces, and the indoor water park. With new lighting, sound, and furniture concepts, as well as updated changing areas, the hotel aims to elevate the overall guest experience. “With the completion of the renovation, a new chapter begins in the hotel’s history. We’re very proud of the result and look forward to continuing our collaboration with Strawberry to bring guests to Frederikshavn,” says Christina Bromander, Trade Director at Stena Line.
The hotel features 210 rooms, ten pools, conference spaces, a gym, restaurant, bar, and a parking garage with EV charging stations. As part of the redesign, a teen lounge with arcade games, a new board game room, karaoke rooms, and shuffleboards for events were also added. “For over 30 years, The Reef has been a dream destination for generations of travelers. With its location in North Jutland and new all-in-one experience, it’s the perfect retreat for families, sports teams, or holidaymakers looking to unwind,” says Strawberry owner Petter A. Stordalen.
In the completely redesigned dining area, the hotel has introduced its new restaurant concept, “The Social Bar & Bistro.” The menu features beloved classics prepared with seasonal Nordic ingredients. Hotel Director Marianne Bredevang is equally enthusiastic: “We had ambitious plans—and we’re proud to have realized them all. The new design, expanded water park, and additional leisure features create an entirely new vacation experience. We’re confident the upgrades will be well received by our guests and the local community alike.”
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