NordicMarketing Blog - News and trends in tourism marketing and from Northern Europe

Number of foreign guests in Finland rises by 16% in November

Written by Anja | Jan 14, 2025 8:20:49 AM

Finland records significant growth in international tourism

November 2024 brought a substantial increase in foreign tourist arrivals to Finland. Compared to the same month last year, the inflow of international visitors grew by 16%, highlighting the country’s appeal as an off-season destination.

Positive trends among international visitors

Statistics reveal that travelers from Germany, Sweden, and the United Kingdom contributed significantly to this growth, with these countries remaining Finland’s key source markets. Visitors from Asia, particularly Japan and South Korea, also played a crucial role in driving the upward trend.

Winter experiences as the main attraction

Finland’s unique winter landscapes and activities such as northern lights, husky sled rides, and reindeer safaris are among the top reasons for the rise in tourist arrivals. Many visitors seek authentic and sustainable nature experiences, which the country offers in abundance during this season.

Cities and regions benefit

In addition to the winter resorts in Lapland, cities like Helsinki and Tampere are also seeing increased numbers of international visitors. Cultural offerings, Christmas markets, and high-quality gastronomy are particularly attractive to tourists in Finland’s urban centers.

Outlook for the winter season

With a strong start to the winter season, Finland anticipates continued growth in the coming months. Strengthened marketing efforts, improved flight connections, and an expanded range of tourist offerings are expected to further solidify Finland’s position as a top winter destination.

These figures demonstrate Finland’s appeal and versatility as a year-round travel destination. The ongoing growth in international tourism not only strengthens the industry but also bolsters the local economy.

More on Finland.

Header: © Anja Degiampietro