NordicMarketing Blog - News and trends in tourism marketing and from Northern Europe

NordicCommunity Platform

Written by Jan | Oct 7, 2024 11:17:59 AM

Launch of the NordicCommunity

The time has come, the digital platform for the new NordicCommunity is ready for the Nordic travel industry. From now on, tour operators and suppliers can create a profile on the new platform, which is available all year round, to take part in future digital events, sales workshops or webinars organized by NordicMarketing with just one click.

Always with the same profile, without having to enter the same data again and again.

NordicMarketing's mission is to bring together tourism service providers from the Nordic countries with suitable tour operators in Europe. As with fam trips, sales tours or our digital events MÖKKI and NORDEUROPA, where exactly this matching of suppliers with relevant buyers has been the declared goal for years.

The NordicCommunity is a further step in the digitalisation of services at NordicMarketing in order to enable and further develop sustainable, long-term and effective networking within the travel industry.

One profile for all events

Every relevant company in the travel industry can register free of charge, create a company profile and add numerous employees, each with their own personal profile. Each employee receives their own access data.

The big advantage is the one-time creation of your own profile, which can be adjusted or changed at any time, and which members of the NordicCommunity can use for all events organized by NordicMarketing.

The tour operator profiles are about presenting the company, but also listing the specialisation, the various target groups and segments as well as relevant activities or types of accommodation. Conversely, the profiles of the service providers show not only the company but also the offer, capacities and various services.

The aim of these profiles is to optimize matchmaking, filtering and selecting suitable contacts, the ideal matching of supply and demand.

NordicCommunity dashboard

Registered users of the NordicCommunity can see all NordicMarketing events in their dashboard. Tour operators can register for free with just one click.

For selected events aimed at specialists, additional event profiles are offered in order to request further details for even more optimized matchmaking. At the MÖKKI event, for example, additional information on cottages is requested in order to present specific requirements, facilities or services even more precisely in advance and thus make it possible to filter for a suitable match.

Long-term cooperation with Converve

The event platform of the North German company Converve has been a leader in the travel industry for years, especially in the Nordic countries, and is used at numerous sales workshops on site or digitally. This means that many tour operators and suppliers have experience in using the tool.

The large amount of positive feedback testifies to a correspondingly high level of acceptance in the industry. The platform also enjoys an excellent reputation at NordicMarketing events and repeatedly receives top marks in feedback surveys.

NordicMarketing agreed a long-term cooperation with Converve in May 2024.

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