NORDEUROPA has established itself as an essential hub for the tourism industry. Particularly for tour operators, this online event offers an efficient opportunity to connect with new business partners, maintain existing relationships, and stay informed about trends in the Nordic and Baltic travel sectors. But what makes this event stand out?
Three tourism professionals share their experiences and insights.
For many participating tour operators, NORDEUROPA has become a staple in their annual calendar.
Sandra Griemert from Finlandia-Reisen describes the virtual event as an ideal alternative to traditional travel fairs, especially due to its flexibility:
Britta Pieper from Pieper Erlebnisreisen highlights how she can plan her meetings with precision: “I can arrange targeted meetings with providers whose products interest me to establish initial connections.”
Bettina Bengtsson from Go East Reisen adds that the digital platform provides an excellent opportunity to discover new hotels, tour providers, attractions, and destinations. She also values the focused dialogue with existing partners, which allows for discussions on specific plans and goals.
For Lara Kempe from journaway GmbH, NORDEUROPA was her first experience with an online trade fair. She entered the virtual conference with no particular expectations but was pleasantly surprised: “Everyone was super friendly and very engaged.”
At the heart of the NORDEUROPA event lies the opportunity for tour operators to form meaningful connections with Nordic and Baltic suppliers in a structured yet flexible environment. For Sandra Griemert, who often juggles multiple responsibilities as a solo entrepreneur, the flexible scheduling was a significant advantage:
“I could plan my appointments in a way that didn’t overwhelm my workload. It made my daily routine so much easier.”
Bettina Bengtsson also highlights the value of structured meeting planning, which enabled her to prepare effectively: “I could tailor my questions in advance and make the most of each meeting.”
Britta Pieper describes the meetings as inspiring: “Many of the meetings were good and inspiring.”
This level of efficiency is particularly beneficial for tour operators conducting multiple meetings in a single day. For newcomers like Lara Kempe, the event provided an excellent opportunity to expand her industry network. Many of the connections she made during the event were later strengthened at other fairs like ITB.
This digital platform demonstrates how focused conversations can lay the groundwork for long-term partnerships.
Participants consistently praise NORDEUROPA for its clear structure and user-friendly design. Bettina Bengtsson emphasizes the seamless organization and describes the platform as intuitive and easy to navigate: “A well-designed website and straightforward meeting scheduling – that won me over.”
Lara Kempe also appreciated the transparency created by detailed company profiles shared ahead of the event. These enabled her to identify and connect with the most relevant contacts, significantly easing her busy schedule.
The results and long-term impact of NORDEUROPA speak for themselves. Bettina Bengtsson reflects on how the meetings not only helped her discover new suppliers but also strengthened existing collaborations. She was able to develop concrete plans with trusted contacts and initiate future projects.
Lara Kempe notes how the online event helped her expand her network and describes it as a perfect entry point into the world of virtual trade fairs.
For Sandra Griemert, the networking opportunities remain invaluable: “Nothing is more important for us as tour operators than knowing the right places and the right people.”
The event offers tour operators a unique platform that combines flexibility, efficiency, and inspiring encounters. It is an event that not only saves time but also drives innovation.