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New car-free ski village in Ruka: “Saarua village” to open by 2026

Written by Anja | Mar 4, 2025 8:00:22 AM

A sustainable holiday resort with direct ski access and an eco-friendly concept

The Finnish ski resort Ruka is set to expand with an exciting new development: By 2026, Saarua Village (“Saaruan kylä”) will become a completely car-free holiday resort, offering direct ski access, nature experiences, and high-quality accommodations. Designed with sustainability in mind, the new village will set new standards for eco-friendly tourism in Finland.

A car-free village for a more relaxing and sustainable stay

One of the standout features of Saarua Village is its car-free design. No cars will be allowed inside the village, creating a peaceful, traffic-free environment for visitors. The entire resort is designed for pedestrian and ski access, with everything within walking distance. Shuttle services and eco-friendly transportation solutions will connect the village to other parts of Ruka.

Direct access to ski slopes and outdoor activities

The resort’s prime location provides immediate access to Ruka’s popular slopes, allowing skiers to step out of their accommodation and onto the pistes. In addition to modern Scandinavian-style accommodations, the village will feature restaurants, cafés, and various recreational facilities, ensuring a vibrant atmosphere year-round.

Saarua Village is being developed with strict sustainability principles. The buildings will be constructed using energy-efficient materials, and great emphasis is placed on eco-friendly design. The car-free model further reduces CO₂ emissions, helping to protect the surrounding environment.

A milestone for tourism in Ruka

With Saarua Village, Ruka is making a strong investment in the future of sustainable tourism. The combination of a car-free environment, direct ski access, and a commitment to sustainability makes this new ski village one of the most innovative projects in Finland’s winter tourism industry.

Saarua Village will be a pioneering sustainable holiday destination, offering both winter and summer activities. The car-free concept ensures a tranquil, nature-focused experience, while modern accommodations and diverse leisure options provide ultimate comfort. With this development, Ruka further strengthens its position as one of Finland’s top ski destinations—embracing a vision of sustainability and unique nature experiences.

More on Ruka (in Finish).

Header: © Ilya Shishikhin / Unsplash