Header: Visit Karelia © Harri Tarvainen
From serene spa retreats to wild ridgeline adventure: Lakeland Finland offers an astonishing variety of travel experiences within one connected region. It’s where you can step from sauna to snow, from local markets to moonlit lakes, and from the hum of a vibrant town to the silence of untouched nature in just a few moments.
This November, the essence of Lakeland Finland will be within easy reach at the Visit Finland Lakeland Sales Workshops in Cologne (12 November) and Amsterdam (13 November). Buyers and tour operators will meet the people behind the region’s most authentic stays, outdoor experiences, and culinary stories.
From design-led resorts to wild adventures, from traditional saunas to modern sustainability, Lakeland Finland combines everything travelers love about Finland in one region. Its suppliers share one vision: to grow responsibly, tell authentic stories, and create experiences that truly connect people with nature.
© Jaakko Tähti / Lakeland Saimaa area
The Lakeland experience begins where the water meets the woods, in peaceful hideaways and stylish resorts built for slowing down.
Each accommodation tells its own story, connected by Finnish design, local ownership, and an unhurried rhythm of life.
© Sokos Hotels North Karelia
In Lakeland Finland, nature isn’t a backdrop, it’s the main attraction. Across hills, islands, and frozen lakes, the region invites travelers to explore all year round.
Every destination reflects Lakeland’s balance between serenity and exploration, where guests can disconnect without feeling far away.
© Harri Tarvainen / VisitKarelia / North Karelia
Lakeland Finland is known for its warmth, not just in saunas, but in people, food, and shared moments. From forest-to-table dining to regional traditions, these suppliers bring the flavours of Finland to life.
These are places where food, folklore, and friendship are part of the travel experience and sustainability is lived every day.
© Harri Tarvainen / VisitKarelia / North Karelia
Behind many of these products stand strong partners ready to design seamless travel experiences.
Whether you’re planning small-group programs or luxury packages, these partners make Finland easy to sell and even easier to love.
All these suppliers will be part of the Visit Finland Lakeland Sales Workshops 2025. The events are designed to foster meaningful connections through one-on-one meetings and informal networking dinners. Ideal for building partnerships.
📍 12 November 2025 – Cologne, Germany (Villa Bodinus, Cologne Zoo)
📍 13 November 2025 – Radisson Blu Hotel, Amsterdam Airport, Netherlands
This action is part of Eastern Finland Sustainable Tourism Growth Program and is funded by South Savo Regional Council from Appropriation for Sustainable Growth and Vitality in Regions (Finnish AKKE funding).