Imagine snowmobiling along a glistening ice road, gliding across frozen sea tracks under the pale winter sun, or riding a hovercraft between icebergs as far as the eye can see. This is the Bothnian Bay – where snow meets the sea and the horizon stretches endlessly, offering winter in its purest, most unexpected form.
Here, winter isn’t confined to forests and fells. The Bothnian Bay transforms into a world shaped by the sea: a vast, frozen landscape where coastal life continues against a backdrop of snow-covered shores and shimmering ice. Picture lighthouses standing guard over silent waters, fishing huts dotted along the coast, and locals heading out for a stroll on the frozen sea as naturally as they would down a city street. This unique blend of coastal calm and Arctic wonder creates a winter atmosphere that’s both invigorating and serene – an experience your clients are unlikely to have had before.
What makes the Bothnian Bay truly unforgettable are the adventures born of this frozen seascape. Here’s a glimpse of what awaits:
These coastal adventures are complemented by cozy stays in boutique resorts like Kalle's Inn Resort, activity-packed hubs such as Nallikari Safaris, and cultural gems like Blå Huset and Norrbyskär Museum, adding depth and variety to your winter product portfolio.
The Bothnian Bay is more than just a destination. It’s an emerging product opportunity. Here’s why it deserves your attention:
See the full list of suppliers here.
On 10 September 2025, join our exclusive online sales event dedicated to the Bothnian Bay. Here’s what’s waiting for you:
✅ Webinar: “Coastal Nordic Winter along the Bothnian Bay” – an introduction to the region’s winter magic
✅ Live Q&A: Talk directly with destination experts
✅ 1:1 Meetings: Book private slots with suppliers from Finland and Sweden
Participation is free of charge and fully online – no travel required.