NordicMarketing Blog - News and trends in tourism marketing and from Northern Europe

Hurtigruten expands its Signature programme for 2028/29

Written by Anja | Nov 12, 2026, 12:13:48 PM

Three previously limited itineraries will become permanent additions 

Hurtigruten has opened bookings for its 2028/29 season, covering departures from 1 April 2028 to 31 March 2029. The expanded Signature programme brings the Arctic Line, Inner Fjords Explorer and Arctic Circle Explorer into the permanent collection, with additional departures available to book.

Two formats for different travel preferences

The programme distinguishes between Signature Line voyages, which explore longer stretches of the coast, and Signature Explorer voyages, which focus on individual regions.

The eight-day Explorer itineraries offer a slower pace and greater flexibility. Both formats feature extended port stays and all-inclusive food and drink.

The Original Coastal Express between Bergen and Kirkenes also remains part of the season’s offering.

More options for Norway portfolios

For Benelux tour operators, the permanent itineraries provide a broader basis for planning future Norway programmes. Regional focus and journey length offer practical ways to match voyages with different customer preferences.

More on Hurtigruten.

Header: © Espen Mills