How to stand out in a crowded Nordic travel market

Practical tips for suppliers preparing for NORDEUROPA 2026

NORDEUROPA brings together a large mix of tourism companies and destinations every year. And with more suppliers joining the platform for 2026, it’s more important than ever to present yourself clearly and convincingly.

This article highlights how to stand out on the NORDEUROPA platform and make a strong impression during the Online Sales Event from 28 - 29 January 2026.

👉 Looking for a more detailed preparation checklist? Read our full guide here: Be successful at the NORDEUROPA Sales Event

 © Agnese Kisune Unsplash

1. Your NORDEUROPA profile needs one clear sentence

Buyers scroll through dozens of supplier profiles when booking their meetings. Profiles that convert best have one sharp, simple, memorable sentence that tells buyers exactly what to expect.

Examples that work well during NORDEUROPA:

• “Premium Arctic adventures far beyond the mainstream.”
• “Design-forward Danish hotels rooted in local hospitality.”
• “Nature, culture, and creativity — all in one Finnish experience.”

Ask yourself: If a buyer saw only one sentence — would they understand who you are and what you offer?

2. Highlight what’s NEW for 2026 — buyers love it

NORDEUROPA buyers are looking for fresh products and updates. That means highlighting new experiences or activities, new rooms / renovations, new routes or seasonal versions, sustainability improvements or updated itineraries. Even a small update (“New for 2026: Guided evening snowshoe tour”) increases meeting requests.

Buyers are actively updating their programs for next season.

3. Use visuals that reflect your real experience

During NORDEUROPA, buyers make fast decisions. Strong visuals help your profile rise above the rest. Use images that show:

• who you are
• what you offer
• what the traveler will actually experience

Avoid generic stock photos. Use real rooms, real guides, real activities, real landscapes. The best NORDEUROPA profiles use:

• 1 strong hero image
• 2–3 experience-specific images
• a clean visual style

A buyer should be able to understand your product within 3 seconds.

 © Drahomir Hugo Unsplash

4. Be specific about who your product is for

The more clearly you describe your guest types, the easier it is for buyers to match your product to their portfolio. Instead of generic phrases, try:

• “Ideal for families with children 6–12.”
• “Perfect for couples looking for premium nature design stays.”
• “Best suited for small groups and active winter travelers.”
• “Great fit for slow-travel guests interested in culture and food.”

Precise targeting means more relevant meetings leading to better cooperation.

5. Prepare a consistent 20-minute NORDEUROPA pitch

NORDEUROPA meetings are short — just 20 minutes with a 5-minute break in between. Your pitch should be clear, structured, and repeatable across multiple sessions.

A strong NORDEUROPA pitch includes:

• Who you are (1–2 sentences)
• What you offer (top 2–3 experiences)
• What’s new for 2026
• Why buyers should consider you (USP, sustainability, location, design, culture)
• Markets & needs (what markets you are targeting, what gaps you want to fill)

This structure keeps meetings focused, professional, and memorable. You can find more tips on how to succeed here.

© Jason Tsai Unsplash

Make your presence count at NORDEUROPA 2026

NORDEUROPA is more than an online meeting day. It’s a focused opportunity to strengthen your visibility across key international markets. A clear profile and a strong message help buyers quickly understand your value.

👉 Registration is open now. Prepare your profile and meet the North on 28–29 January 2026

Header: © Justin Morgan Unsplash