NordicMarketing Blog - News and trends in tourism marketing and from Northern Europe

Gothenburg 2026: Sky-high dining, sauna suites, and a global spotlight on sustainability

Written by Anja | Nov 7, 2025 8:37:59 AM

Sweden’s west coast capital Gothenburg gears up for a landmark year of music, design, and green innovation – from record-breaking concerts to the Nordics’ tallest tower

Few cities reinvent themselves like Gothenburg. As 2026 approaches, Sweden’s second-largest city is poised for a remarkable year of global attention — blending major events, new openings, and sustainability leadership. From Luke Combs’ world tour launch to the Swedish House Mafia’s only European shows, from Michelin-starred lakeside saunas to eco-certified hotels, Gothenburg is making international headlines for all the right reasons.

Music headlines: global stars take the stage

Country music phenomenon Luke Combs will open his “My Kinda Saturday Night Tour” at Ullevi Stadium on July 4, marking his first-ever Nordic performance. Just weeks later, Swedish House Mafia returns home for two exclusive European headline shows (August 28–29), transforming Ullevi into Scandinavia’s biggest dance floor. Meanwhile, the Slakthuset Blockhouse Party (July 16–18) will unite top local chefs, winemakers, and DJs — while the CEV Women’s Volleyball European Championship (August 21–27) and O-Ringen Orienteering Festival (July 19–25) bring sports fans into the mix.

A winter wonderland with global acclaim

Even before 2026 begins, Gothenburg is already shining bright. In October, Condé Nast Traveler named Jul på Liseberg one of Europe’s most enchanting Christmas markets.

  • Over 5 million lights
  • 2,000 trees and 7 tons of snow
  • Three themed markets: Winter Market, Old-Fashioned Christmas, and Tyrolean Village
  • Sweden’s tallest Christmas tree – 116 meters

The UN’s Sustainable Lifestyle Hub 2026–2028

From 2026 to 2028, Gothenburg will serve as the United Nations’ Global Hub for Sustainable Lifestyles, solidifying its position as a model for climate-smart urban living.

  • 96% of hotel rooms are eco-certified
  • 95% of public transport runs on renewable energy
  • Every island in the archipelago is reachable by tram, bus, or boat

Towering ambitions: Karlatornet opens summer 2026

Rising 246 meters, Karlatornet will be the tallest building in the Nordics when its observation deck and fine-dining restaurant open in summer 2026. From the 69th floor, visitors can dine among the clouds — with views stretching from the city to the sea.

Design and discovery: new openings on the horizon

The Paradox Museum opens in November 2025, offering a world of optical illusions and mind-bending exhibits. Just months later, Vassen Street Food Market (May 2026) brings street food, design, and creative workshops to an urban park built entirely from repurposed containers — a taste of Gothenburg’s innovation at ground level.

Lakeside luxury with a Nordic Soul

A short drive from the city, Hällsnäs Hotel & Restaurant expands in February 2026 with 32 new rooms, including four private sauna suites by the lake. The onsite Restaurant Signum, holder of two Michelin stars and a Green Star, promises sustainable fine dining in pure tranquility.

From sky-high dining and iconic concerts to its new UN role in sustainability, Gothenburg 2026 is not just a city to visit – it’s a city to watch.

More on Gothenburg 2026.

Header: © Karlatornet