airBaltic partners with Plusgrade to offer business class upgrade

Written by Anja | Dec 13, 2024 8:59:07 AM

New feature enhances passenger experience and boosts revenue

Latvian airline airBaltic has collaborated with Plusgrade, a leader in ancillary revenue solutions, to launch a Business Class upgrade bidding system. This initiative allows passengers to bid for available Business Class seats, aiming to enhance the travel experience and optimize premium cabin utilization.

Benefits for passengers

Passengers who secure an upgrade through the bidding process will enjoy:

Priority Services: Expedited check-in and boarding procedures.
Enhanced Comfort: Seating at the front of the cabin with an adjacent free seat for added privacy.
Gourmet Dining: Access to premium meals and beverages.
Efficient Disembarkation: Faster exit upon arrival.

A dedicated Business Class cabin crew will ensure exceptional service throughout the flight.

Statements from leadership

Natālija Kuzmina, VP of Customer Experience & Insights at airBaltic, stated: "At airBaltic, we continuously strive to enhance the travel experience for our customers. The new partnership with Plusgrade allows us to extend the benefits of Business Class to more passengers while maintaining operational performance and increasing revenue."

Ken Harris, Founder and CEO of Plusgrade, added: "We are excited to partner with airBaltic, one of Europe’s most innovative airlines. This partnership enables airBaltic to maximize their premium cabin revenue while providing their passengers with opportunities to enhance their journey."

Both companies anticipate expanding their collaboration with additional ancillary revenue solutions in 2025, further enhancing the passenger experience and operational efficiency.