Here are two special winter tours along the Bothnian Coastal Route that you can easily incorporate into your offerings.
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Polar Explorer in Kalix

Bothnian Coastal Route

Discover the Arctic winter

January 9, 2025

Hello ,

 

Here is exclusive news from Bothnian Coastal Route. You will find more information about the project, the destinations, experiences in the region, information for tour operators and much more here:

More about Bothnian Coastal Route

Winter highlights of the Bothnian Coastal Route

As daylight slowly returns to the North, winter continues to cast its full magic, offering you months of unforgettable opportunities to experience the wonders of the Arctic up close. From the mesmerizing Northern Lights to thrilling activities on the frozen Bothnian Bay, the coast of this unique sea arm beckons with breathtaking adventures in Finland and Sweden.
 
The Bothnian Coastal Route combines spectacular natural wonders with authentic Arctic traditions, creating lasting memories for travelers. Whether it's majestic icebreakers, the serene fascination of stargazing on the frozen sea, or the adrenaline rush of a snowmobile ride – here, you'll find a winter spectacle like no other.
 
Are you looking for unique highlights to inspire your customers? In this newsletter, you’ll discover two special winter tours that you can easily integrate into your offerings.
Absolute ice of Bothnian Coastal Route »
Active Outdoors along Bothnian Coastal Route »

Meet the representatives of the Bothnian Coastal Route in person

In the coming months, you’ll have the chance to meet the project representatives of the Bothnian Coastal Route at exciting events and international workshops. Take this opportunity to learn more about the unique winter experiences and expand your offerings!

  • Matka Workshop Day & Matka Business Forum, Helsinki (by Matka2025, Helsinki, January 15 -16, 2025) »
  • Online Sales Workshop NORDEUROPA 2025,  January 29 - 30, 2025 »
  • ITB Berlin, Visit Finland Stand (Hall 18, 500a), 4 - 6 March, 2025 »
  • Winter Fun Workshop, Kemi, 7 - 8 April, 2025 »
  • Swedish Workshop Online 2025 (by Visit Sweden), May 7 - 8, 2025 »

 

Interested in a fam trip?

Would you like to see first-hand what the destinations of the Bothnian Coastal Route have to offer? Sign up here to receive information as soon as a fam trip is planned:

Register for FAM Trips with Bothnian Coastal Route

Best regards

Jan Badur & NordicMarketing team

© Polar Express, Kalix

Snowmobiling on the frozen sea

Tour 1: Ice magic along the Bothnian Coastal Route

A round trip celebrating the power and beauty of ice

Arctic Explorer in Piteå
Northern Lights hunting
Hovercraft excursion to the archipelago

© Sara Holm

winter swimming in Skellefteå

With unique icebreaker cruises departing from Piteå, Kalix, and Kemi, guests can experience the fascinating natural phenomenon of ice breaking up close. Additional highlights include:

  • Northern Lights Hunting: Perfect conditions for breathtaking celestial displays.
  • Snowmobiling in Kalajoki: Exciting adventures on the frozen sea.
  • Hovercraft Tours in Kalajoki: A stunning ride through the winter landscape.
  • Winter Swimming in Skellefteå: An Arctic experience for adventurers.

Another highlight is hiking along groomed ice trails in the Luleå Archipelago – offering an unforgettable glimpse into the Arctic winter.

Product details

  • Destinations: Skellefteå - Piteå - Luleå - Kalix - Kemi - Oulu - Kalajoki - Vaasa -  Wasaline (ferry) - Umeå
  • Target group: FIT (please note that most activities require a minimum of 4 participants), can be customized for groups.
  • Travel period: January - March
  • Duration: 7 days
  • Transport: Self-drive with a rented electric/ hybrid car

  • Arrival / Departure: Arrival / Departure to / from Oulu with Lufthansa flight from / to Munich, Germany; multiple flight connections are available from Europe via Helsinki.

You find all the details about the travel program and providers here:

Absolute ice of Bothnian Coastal Route »

Husky safari while sunshine

Tour 2: Active experiences along the Bothnian Coast

Authentic winter adventures for explorers and pleasure seekers

Night time sledging
Aurora Botnia Wasaline
Icebathing
Ice and Light Igloos

This tour offers a variety of activities for travelers who want to enjoy the tranquil beauty of the winter landscape:

  • Nighttime snowmobile ride in Kalajoki: Starry nights, hot drinks, and the romance of a campfire.
  • Wasaline ferry: A fascinating crossing through the frozen Kvarken Strait.
  • Cold baths and saunas in Skellefteå: Traditional "cold bath" experiences with a warming sauna and cozy gatherings.
  • Overnight stays in igloos: Panoramic views of the Northern Lights and relaxation in an outdoor hot tub.

Classic winter activities such as ice fishing, snowshoeing, cross-country skiing, and husky safaris complete this tour.

Product details

  • Destinations: Oulu - Kalajoki -  Wasaline (ferry) - Umeå - Skellefteå - Piteå - Luleå - HaparandaTornio - Oulu
  • Target group: FIT (please note that most activities require a minimum of 4 participants), can be customized for groups.
  • Travel period: January - March
  • Duration: 13 days
  • Transport: Self-drive with a rented electric/ hybrid car

  • Arrival / Departure: Arrival / Departure to / from Oulu with Lufthansa flight from / to Munich, Germany; multiple flight connections are available from Europe via Helsinki.

You find all the details about the travel program and providers here:

Active Outdoors along Bothnian Coastal Route »

Information on the project

Bothnian Coastal Route
info@bothniancoastalroute.com

https://bothniancoastalroute.com

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Contacts

Umeå

Erja Back, Visit Umeå

+46 (0) 70 647 62 78

erja.back@visitumea.se

Skellefteå

Bo Wikström, Visit Skellefteå

+46 (0) 70 597 73 31

bo.wikstrom@visitskelleftea.se

Luleå, Piteå, Kalix, Haparanda

Karin Åberg, Luleå Municipality

+46 (0) 70 288 26 90

karin.aberg@lulea.se

Kalajoki

Jaana Sirkiä, City of Kalajoki

+358 (0) 40 359 14 57

jaana.sirkia@kalajoki.fi

Oulu, Raahe, Liminka, Kempele, Hailuoto, Ii, Kemi, Tornio

Sari Kasvi, BusinessOulu 

+358 (0) 40 724 94 19

sari.kasvi@businessoulu.com

Vaasa, Pietarsaari, Kokkola

Peter Källberg, Vaasa Region Development Company VASEK 
+358 (0) 40 844 20 58

peter.kallberg@vasek.fi

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