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Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.
Get your HubSpot website going!
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.
Arctic Sweden Digital Summit 2026
Digital Sales Workshop for Travel Trade
Digital Sales Workshop | 01 September 2026
Registration is expected to open in June
© Magnus Winbjörk, Swedish Lapland
Arctic Sweden Digital Summit 2026
Discover the diversity of Swedish Lapland
Together with selected tourism partners from Swedish Lapland, we are inviting you to an inspiring digital sales event focused on authentic Arctic experiences, sustainable tourism and meaningful connections with the travel trade.
Meet suppliers from Swedish Lapland face to face
The Arctic Sweden Digital Summit 2026 brings together tourism suppliers and international tour operators from the DACH region, Benelux and selected European markets.
From mountain landscapes and wilderness lodges to Sámi culture, outdoor adventures and experience-based travel products, the event highlights the diversity of Swedish Lapland across the seasons.
Explore Arctic experiences from Swedish Lapland
Through pre-scheduled online 1:1 meetings, participants will have the opportunity to discover new products, strengthen existing partnerships and gain fresh inspiration for future Nordic itineraries. Depending on the final program, the event may also include destination presentations, short webinars or inspirational sessions offering deeper insight into the region, its culture and current travel trends.
Who should join?
- Tour operators
- Travel agencies
- Product managers
- Nordic travel specialists
- Adventure & nature travel buyers
Contacts
David Lind
david.lind@arcticsweden.com
Sofi Holmgren
sofi.holmgren@arcticsweden.com
Arctic Sweden Visitors Board
www.arcticswedenvisitorsboard.com
Why attend?
Pre-scheduled 1:1 online meetings
Meet selected tourism suppliers from Swedish Lapland through efficient pre-arranged online meetings.
Discover new Arctic products
Find fresh ideas, authentic experiences and year-round products for your Nordic portfolio.
Build valuable partnerships
Connect with destinations and suppliers focused on sustainable, experience-based travel in the Arctic.
Sales Workshop
Schedule, 01/09/2026
09:00 - 09:15 - opening/ welcome
09:20 - 12:15 - 1:1 meetings*
12:15 - 13:00 - lunch break
13:00 - 14:35 - 1:1 meetings
14:35 - 14:55 - coffee break
14:55 - 16:50 - 1:1 meetings
16:50 - 17:00 - closure speach
* meeting duration: 15 min + 5 min break
Location: Online
Registration: expected to start in May
Costs: Free for tour operators
Workshop Partners
Feedback from previous events
“The workshops organized by Nordic Marketing for tourism companies have been well-run and practical. They have supported the companies’ internationalization efforts and helped them understand the expectations and needs of Central European tour operators.”
Why Swedish Lapland?
Swedish Lapland offers a unique combination of Arctic nature, mountain scenery, Indigenous Sámi culture and year-round outdoor experiences.
For travelers seeking space, silence, authenticity and nature-based adventures, the region represents a growing demand within the European travel market. From hiking under the midnight sun and autumn colours in the mountains to Northern Lights, winter wilderness and cultural encounters, Swedish Lapland creates experiences that stay with travelers long after the journey ends.
More insights from Swedish Lapland

Why Swedish Lapland is gaining attention among European travelers

What Swedish Lapland offers year-round


